Free Your Run

For the launch of the Nike Free 5.0, we built a real-time interactive installation in the street-facing window of Nike's Shanghai flagship on Huaihai Road — one of seven global flagships.

An 8 × 3 metre screen matrix was set into the window. A Kinect camera tracked the body movements of passersby — waving, jumping, kicking — and the system responded instantly: a 3D shoe bent and twisted in sync with the body, while the background fractured into kaleidoscopic motion graphics.

No need to enter the store. People interacted simply by standing on the sidewalk. As more stopped to watch, some began testing exaggerated poses to see how the shoe and patterns would follow. The immediate visual feedback made it hard to walk away.

Commercial project, client: Nike. In collaboration with Super Nature Design and independent programmer Hu Xiaobo.

---
layout: work.njk
title_zh: Free Your Run
title_ja: Free Your Run
title_en: Free Your Run
year: 2013
cover: /images/2013-free-your-run/s2.jpg
materials: 实时交互软件装置 — LCD × 2 · LED · Kinect · 8m × 3m
materials_ja: インタラクティブ装置 — LCD × 2 · LED · Kinect · 8m × 3m
materials_en: Real-time interactive software installation — LCD × 2 · LED · Kinect · 8m × 3m
video: https://vimeo.com/1182208816
description: "An interactive window installation for Nike's Shanghai flagship store — Kinect tracking translates passersby's movements into a real-time responsive 3D shoe and kaleidoscopic visuals."
workTags:
  - installation
  - interactive
  - commercial
---

<div class="gallery">
  <img loading="lazy" src="/images/2013-free-your-run/s1.jpg" alt="Nike淮海路旗舰店外观 — 互动橱窗">
  <img loading="lazy" src="/images/2013-free-your-run/s4.jpg" alt="夜间多人互动">
  <img loading="lazy" src="/images/2013-free-your-run/s3.jpg" alt="路人驻足观看">
  <img loading="lazy" src="/images/2013-free-your-run/s5.jpg" alt="体感交互 — 3D鞋体响应">
  <img loading="lazy" src="/images/2013-free-your-run/s6.jpg" alt="动态姿势触发万花筒视觉">
</div>

<div lang="zh">

Nike Free 5.0 发布时，我们为上海淮海路 Nike 全球七家旗舰店之一的临街橱窗，做了一件实时交互装置。

8 米宽、3 米高的屏幕矩阵嵌入橱窗内部。Kinect 摄像头捕捉街面上行人的身体动作——挥手、跳跃、踢腿——系统即时响应：一只 3D 鞋体跟随肢体弯折、扭转，背景图案随之裂变为万花筒式的运动图像。

路人不需要进入店铺，站在街上就能与橱窗互动。停下脚步的人越来越多，有人开始尝试各种夸张的动作，看屏幕里的鞋和图案如何跟着自己变化。这种即时的视觉反馈让人忍不住继续玩下去。

商业项目，客户 Nike。与 [Super Nature Design](https://www.supernaturedesign.com/) 及独立程序员胡晓波共同完成。

</div>

<div lang="ja">

Nike Free 5.0 の発売に際して、上海・淮海路にある Nike グローバル旗艦店のショーウィンドウにリアルタイムインタラクティブインスタレーションを制作した。

幅8メートル、高さ3メートルのスクリーンがウィンドウに埋め込まれ、Kinect カメラが通行人の身体動作を捕捉する。手を振る、跳ぶ、脚を蹴り上げる——それに即座に応答して、3Dのシューズが肢体の動きに合わせて曲がり、ねじれ、背景は万華鏡のように変容する。

店に入る必要はない。通りに立つだけでウィンドウとやりとりできる。足を止める人が増え、画面の中のシューズと模様が自分の動きに追従するのを確かめようと、大げさなポーズを試す人が現れ始める。

商業プロジェクト、クライアント：Nike。[Super Nature Design](https://www.supernaturedesign.com/) 及び独立プログラマー Hu Xiaobo との共同制作。

</div>

<div lang="en">

For the launch of the Nike Free 5.0, we built a real-time interactive installation in the street-facing window of Nike's Shanghai flagship on Huaihai Road — one of seven global flagships.

An 8 × 3 metre screen matrix was set into the window. A Kinect camera tracked the body movements of passersby — waving, jumping, kicking — and the system responded instantly: a 3D shoe bent and twisted in sync with the body, while the background fractured into kaleidoscopic motion graphics.

No need to enter the store. People interacted simply by standing on the sidewalk. As more stopped to watch, some began testing exaggerated poses to see how the shoe and patterns would follow. The immediate visual feedback made it hard to walk away.

Commercial project, client: Nike. In collaboration with [Super Nature Design](https://www.supernaturedesign.com/) and independent programmer Hu Xiaobo.

</div>